Dominating local search in Lincolnshire
How we helped Lincs Landscaping become the go-to landscaper in Grimsby and surrounding areas through strategic SEO, YouTube content, and a website that actually converts visitors into quote requests.
A 10-year business invisible online
Lincs Landscaping had been transforming gardens across Lincolnshire for a decade. Their work was exceptional—stunning patios, immaculate artificial grass installations, and driveways that genuinely increased kerb appeal. But online? They were practically invisible.
Their existing website was outdated, slow, and did nothing to showcase the quality of their craftsmanship. They weren’t ranking for any local search terms, which meant homeowners searching for “landscaping Grimsby” or “patio installation Lincolnshire” were finding their competitors instead.
Worse still, they had years of stunning project photos and transformation videos sitting unused. All that social proof was going to waste while potential customers chose competitors with better online presence.
A complete digital transformation
We rebuilt their online presence from the ground up—creating a website that showcases their work, implementing local SEO that dominates search results, and launching a YouTube strategy that builds trust before customers even pick up the phone.
Website Design & Development
Built a stunning WordPress website designed to convert. Dedicated service pages for patios, artificial grass, driveways, and more. Project case studies with before/after galleries. Mobile-first design with fast load times.
Local SEO Strategy
Comprehensive local SEO targeting Grimsby, Cleethorpes, Louth, Market Rasen, and surrounding areas. Optimised Google Business Profile, local citations, and location-specific landing pages for each service area.
YouTube Content Strategy
Launched a YouTube channel showcasing project transformations. Multi-part video series for major projects. YouTube Shorts for quick before/after reveals. Videos embedded across website for maximum engagement.
Content & Case Studies
Created detailed project case studies with client stories, before/after photography, and the specific challenges solved. Service pages optimised for search with genuine, helpful content that answers customer questions.
3-year performance breakdown
From invisible to the go-to landscaper in Lincolnshire. Here’s exactly how the numbers moved.
Traffic Growth
| Metric | Jan 2022 | Dec 2023 | Dec 2024 | Dec 2025 |
|---|---|---|---|---|
| Monthly Organic Sessions | 89 | 642 | 1,840 | 2,624 |
| Google Business Views | 156 | 1,230 | 3,450 | 5,890 |
| YouTube Channel Views | — | 12,400 | 67,200 | 156,800 |
| Organic Traffic Growth | — | 621% | 1,967% | 2,847% |
Lead Generation
| Metric | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Monthly Quote Requests (Avg) | 8 | 34 | 78 | 127 |
| Website Form Submissions | 4 | 21 | 52 | 84 |
| Phone Calls from Google | 3 | 11 | 22 | 38 |
| YouTube Enquiries | — | 2 | 4 | 5 |
| Avg Project Value | £4,200 | £5,800 | £7,200 | £8,400 |
Website Performance
| Metric | Before | After | Improvement |
|---|---|---|---|
| Page Load Speed | 7.8s | 2.1s | 73% faster |
| Mobile Bounce Rate | 82% | 38% | 54% lower |
| Pages Per Session | 1.2 | 4.6 | 283% |
| Avg Session Duration | 0:38 | 4:12 | 563% |
| Quote Form Conversion Rate | 0.8% | 3.2% | 300% |
YouTube became their secret weapon
Multi-part project series like “Project Wallan” and “Project Chase” show the full transformation process. Potential customers watch these videos and arrive at consultations already sold on the quality of work.
Owning the local search landscape
When homeowners in Lincolnshire search for landscaping services, Lincs Landscaping now dominates the results.
From 8 quote requests a month to a calendar booked out months in advance
Estimated revenue from online leads over 3 years
Ready to dominate your local market?
Whether you’re a tradesperson, local service business, or anything in between—if your customers are searching on Google, we can help you get found. Let’s talk about what’s possible.
Let’s talk