I’m a marketing practitioner, consultant and company director with over 12 years of experience in the industry. I completed a Master’s MSc in Future Marketing in 2012. Prior to working in marketing, I was a freelance graphic designer, web designer and developer. My combination of design, technical development and marketing has given me a 360 degree approach to all things digital, and I willingly pass on this experience to all my clients. In today’s digital business world, you need a partner who can help you take advantage of marketing opportunities across a variety of channels in realtime. I combine a data-driven approach with knowledge gained from years working in agencies to deliver outstanding results to my clients. Furthermore, I help you to navigate the world of digital marketing, from understanding technical jargon, translating performance reports & analytics, and also helping you to determine if your current marketing agency is delivering on the results they promise.
What I Do
Starting with INSIGHT, my services include deep-dive digital audits to thoroughly assess your online presence, sales funnel analysis for optimising your customer journey, and comprehensive market research to understand your industry landscape. I also specialise in competitor benchmarking, search performance analysis to gauge your visibility on search engines, customer insights evaluation to understand your audience better, and opportunity analysis to identify potential growth areas.
In the realm of STRATEGY, I offer digital marketing consultancy to help you navigate the complex digital landscape. This includes crafting a marketing strategy and planning for long-term success, conversion rate optimisation to enhance your website’s performance, paid ads and SEO strategy to increase your online reach, and keyword strategy for targeted content. Additionally, I provide campaign strategy and planning, focusing on lead generation and digital experience management to enhance user engagement.
When it comes to DELIVERY, my expertise extends to PPC search and display advertising, certified by Google, ensuring your ads reach the right audience. I conduct both paid and organic keyword research and implement search engine optimisation (SEO) tactics for better organic rankings. My services also include paid social advertising for a broader reach on social platforms, comprehensive campaign management, and effective copywriting to resonate with your audience. Lastly, I set up KPIs and provide reporting to track and measure the success of your marketing initiatives.