SEO & Google Ads
Get found. Get clicks. Get customers.
SEO and Google Ads for businesses in Birmingham and across the UK. Local SEO from £750 a month, lead generation from £1,200 plus ad spend, and a flat fee that never takes a cut of what you spend. Hardly anyone looks past page one, and the people who click an ad are usually ready to buy. Everything else in marketing is a rounding error next to being there at the moment somebody wants what you sell.
Most agencies sell reports. I sell results.
Here is the model I left agency life to get away from: a percentage of your ad spend, so the agency earns more by spending more of your money; a monthly report designed to justify the retainer rather than change anything; and an account manager who relays your questions to someone you never meet.
Marketing XP charges a flat monthly fee. Your ad spend goes straight to Google and Meta — I never take a percentage of it. The report is one page and says what moved, why, and what happens next month. And there is nobody to relay anything to, because you are already talking to the person doing the work.
The channels
Five channels, chosen not bundled.
Local SEO
Google Business Profile, local landing pages, citations and reviews. For businesses whose customers search "near me" — clinics, trades, studios, showrooms.
Technical & content SEO
Site speed, crawlability, structure, and content built around what buyers actually type. The slow compounding channel that eventually costs you nothing per click.
Google Search & Shopping
Campaign structure, negative keywords, feed management, product data. For retailers, Shopping is usually where the money is and where the mess is.
Meta ads
Catalogue-driven campaigns for e-commerce, lead campaigns for services. Creative that matches the product being sold, which sounds obvious and frequently is not what is running.
AI search optimisation (GEO)
Getting quoted by ChatGPT, Gemini and Google's AI Overviews. New, mostly unclaimed, and already sending buyers to clients who got there early.
Selected work
The clients, and where to find them.
Corporate
ClassTutor
Education
SEO · Content
Local business
Optima Hair
Clinic · hair loss
Local SEO · Google Ads · CRO
Local business
Kee2fitness
Fitness
Local SEO · Geo-targeted ads
E-commerce
Mobu
Supplements · e-commerce
E-commerce growth · Paid media
E-commerce
Battleground Gaming
Retail · tabletop gaming
Web design · Local SEO
Local business
Ace Pools
Swimming pools · installation
Web design
How it runs
Audit. Fix. Grow. Report.
Audit
Weeks 1–2
Tracking, campaigns, site and feeds, examined properly. You get a written roadmap with the money-losers at the top. Free before you commit.
Fix
Weeks 2–6
Broken tracking, wasted spend, feed errors, page friction. Leaks close before budgets rise — there is no sense pouring spend into a bucket with holes in it.
Grow
Ongoing
Campaigns scale, pages improve, tests run. A standing monthly call with the same person every time.
Report
Monthly
Sales, spend and profit on one page. If a number moved, you will know why before you have to ask.
Pricing
What it costs
Local SEO
Google Business Profile, local landing pages, citations and reviews. For businesses whose customers search near me.
£750–£950/month
Lead Generation (SEO + Ads)
Organic and paid running together, pointed at the same enquiry form and measured against the same number.
£1,200–£2,500/month + ad spend
E-commerce Growth
Shopping, Meta, feed management and conversion work for shops that need the whole chain to hold.
£1,500–£2,500/month + ad spend
Recovery
For broken channels — disapprovals, tracking that lies, spend with nothing to show. An intensive first month, then a normal retainer.
£1,500–£3,000 first month
Full Partner
Your outsourced marketing team: site, campaigns, content and reporting from one desk.
£2,000–£3,500/month + ad spend
Ad spend is separate and paid directly by you. No long contracts — 30 days' notice, always. The work has to earn its place every month. Retainers start at £750 a month. One-off work starts at £350. Your ad spend stays yours — no percentage fees.
Questions I get asked
Ads, days. Local SEO, six to twelve weeks. National organic, three to six months. Anyone promising faster organic results is either lying or about to get you penalised.
No. Flat fee only. It is the single biggest reason clients move here.
Yes — and if the site is what is losing the money, I will tell you that before you spend another month on ads.
Thirty days' notice, no exit fees, and you keep every account and all the data.
Insights
Guides on this written down.
Google Ads and paid media
Measurement and analytics
Get a free audit
No obligation, no sales call unless you want one. You get the written roadmap either way.