AI Marketing & Training
AI is a power tool. It still needs a carpenter.
AI marketing systems and team training for businesses in Birmingham and across the UK: coaching from £150 an hour, a half-day workshop for £800, a retainer from £500 a month. I use AI the way a good workshop uses power tools — it does not choose what to build, it makes the building faster. Then I teach clients to do the same. More than 100 people trained so far, who rate the sessions 4.9 out of 5.
Three ways in
Built for you, taught to your team, or learned one hour at a time.
Done for you
A system built around a job your team already does by hand — product data for a large catalogue, checkout-behaviour analysis, a brief-writing app the team opens every morning. Built, tested against real work, and maintained.
Team workshop
A half-day with your team, using your files and your processes rather than a slide deck of generic prompts. People leave with something that works on Monday, not a certificate.
One-to-one coaching
An hour at a time on whatever is actually in front of you. Most people need three or four sessions before it stops feeling like a novelty and starts saving them a day a week.
What it has actually been used for
Product data for catalogues running to thousands of SKUs, where the alternative is a person and a spreadsheet and a fortnight. Checkout-behaviour analysis that surfaces where people give up. Ad-brief apps that a client's team opens daily. Content drafted in hours instead of weeks, then edited by someone who knows the subject.
None of that is impressive on its own. It is worth having because it takes a job that used to eat a week and makes it a morning — which is the only measure of an AI system that matters.
Pricing
What it costs
AI coaching / workshop / retainer
One-to-one coaching on your actual work, a half-day with your team, or a system built and maintained for you.
£150/hr · £800 half-day · £500/month
Retainers start at £750 a month. One-off work starts at £350. Your ad spend stays yours — no percentage fees.
Questions I get asked
No, and anyone selling it that way is selling you something else. AI is a power tool: it does not choose what to build, it makes the building faster. The teams that get value out of it are the ones who already knew what good looked like.
Because the training uses your work. Generic prompt lists fail for the same reason generic marketing advice fails — they are not about your catalogue, your customers or your constraints.
The opposite. Whatever gets built is documented and handed over, and the training exists so your team can change it without me. A retainer is for when you want it maintained, not because you are locked in.
Every system gets a check step where the output matters, and nothing goes near client or customer data without agreeing first where that data is allowed to go. Those two rules cover most of what goes wrong.
Insights
Guides on this written down.
Tell me about the project
Six questions, including the budget one. It takes about two minutes and saves us both a discovery call.
