About

Since 2010. One direct line.

Marketing XP is Matt Harrison — a Birmingham marketing consultant who designs the site, runs the campaigns and writes the report. When you call, you get the person who did the work.

The short version

Matt Harrison

I started as a freelance graphic designer and web developer, took an MSc in digital marketing at Birmingham City University in 2012, and spent the next decade inside agencies — ending as Digital Marketing Director at a Shopify Premier Partner, where I ran growth for e-commerce brands doing serious volume.

In 2022 I started Marketing XP to strip out everything I didn't rate about agency life: account managers relaying messages, reports built to justify retainers, and pricing that punishes you for asking questions. What's left is the work — websites, SEO, ads and AI systems — done by one accountable person with a small, trusted bench of specialists for the big builds.

Originally from North Wales. Based in Birmingham city centre, working with clients across the UK.

Three crafts. One brain.

Most marketing problems die in the gaps between specialists: the ads agency blames the website, the web agency blames the traffic, and nobody owns the number. I trained in all three — design, development, marketing — so the diagnosis and the fix live in the same head. It's why a Marketing XP ad campaign lands on a page built to convert it, and why tracking actually gets fixed instead of worked around.

The AI bit, in plain English

I use AI the way a good workshop uses power tools — it doesn't choose what to build, it makes the building faster. Product data for 4,000-SKU catalogues, checkout-behaviour analysis, ad-brief apps that clients' teams use daily, content drafted in hours instead of weeks. Then I teach clients to do the same: over 100 people trained, rated 4.9 out of 5.

For the sceptics

Credentials

Listed Shopify Partner. MSc Future Media: Digital Marketing (Birmingham City University, 2012). Marketing XP Ltd, incorporated 2022, company no. 14384410. Rated 5.0 on AgencyRank.

Documented results include 3,759% organic growth (ClassTutor), a 3,200% lead increase (Kee2fitness) and 14 number-one rankings (Optima Hair).

Own ventures

My own money, on the line.

I run my own e-commerce ventures on the side, so your problems are ones I also have at 11pm with my own money at stake. They are not client work and they are not in the portfolio; they are where I test things before they touch your account.

  • Shloff Retailbespoke beds, Manchester
  • Soporahandmade British beds

37 verified reviews

Published on platforms I do not control, by clients who were under no obligation to write anything. Read them there rather than here.

Tell me about the project

Replies within one working day, from me, not a call centre.

Replies within one working day, from me, not a call centre.