Web Design & Build
The right stack for the job. Not the one I resell.
Web design and build for businesses in Birmingham and across the UK, from £1,200 for a starter site. Shopify for selling, WordPress for leads, Astro for content. No page-builder templates, no locked-in licences. You own everything — the code, the accounts and the decision to leave.
Three stacks
Chosen for what the site has to do — not what I prefer building.
Shopify
for selling
Theme, product data, apps and checkout, built by a listed Shopify Partner who runs his own shops on it. If you are selling more than a handful of products, this is almost always the answer.
WordPress
for leads
For service businesses that need pages, forms and content they can edit themselves — built lean, without the plugin sprawl that makes most WordPress sites slow by their second year.
Astro
for content
For content-heavy sites where speed is the competitive advantage. Static output, near-instant load, and nothing to patch every Tuesday.
How it is built
Four things I will not do
No page-builder templates
A drag-and-drop theme looks cheap because it is cheap, and it takes your page speed with it. Everything here is built to the design, not assembled from someone else's blocks.
No locked-in licences
No proprietary builder you have to keep paying me for. If you want to move the site elsewhere, you can — that is the point of owning it.
Built by someone who runs the ads
The page and the campaign that lands on it are designed by the same person. That is why tracking gets fixed instead of worked around, and why the layout serves the enquiry rather than the portfolio shot.
You own everything
Code, domain, hosting, analytics, ad accounts. All in your name from day one, and all still yours if we stop working together.
Selected work
Sites that had a job to do
E-commerce
British Beds Direct
Manufacturing · e-commerce
Web design · E-commerce
E-commerce
Jean and Moon
Gifting · e-commerce
Web design · E-commerce
Local business
FastHeal Woking
Healthcare · multi-site
Web design
E-commerce
Battleground Gaming
Retail · tabletop gaming
Web design · Local SEO
E-commerce
Figlio
Fine jewellery
Web design · E-commerce
Charity
Ladies Fighting Breast Cancer
Charity
Web design
Pricing
What it costs
Starter Site
A small, fast site that says what you do and asks for the enquiry. Yours outright.
£1,200–£2,500
Website Project / redesign
A full build or rebuild on the right stack, structured for search and written to convert.
£2,500–£5,000
Shopify Build
Theme, product data, apps and checkout — built by a listed Shopify Partner who runs shops of his own.
£3,500–£12,000
Retainers start at £750 a month. One-off work starts at £350. Your ad spend stays yours — no percentage fees.
Questions I get asked
A starter site is typically three to four weeks from sign-off. A full project build or Shopify store is six to ten, depending on how much product data and content has to be migrated. The slow part is almost never the design.
No. Managed hosting is offered because most clients would rather not think about it, but the site is yours and it will run anywhere. If you stay where you are, I will tell you honestly whether the current host is fast enough.
Often, yes — and it is usually cheaper. An Audit & Fix will tell you whether the site is genuinely the problem or whether it is the traffic being pointed at it.
I do, unless you would rather. Pages get written around what buyers actually search for and actually need to decide, which is a marketing job more than a copywriting one.
Insights
Guides on this written down.
Tell me about the project
Six questions, including the budget one. It takes about two minutes and saves us both a discovery call.