Starting with INSIGHT, my services include deep-dive digital audits to thoroughly assess your online presence, sales funnel analysis for optimising your customer journey, and comprehensive market research to understand your industry landscape. I also specialise in competitor benchmarking, search performance analysis to gauge your visibility on search engines, customer insights evaluation to understand your audience better, and opportunity analysis to identify potential growth areas.
In the realm of STRATEGY, I offer digital marketing consultancy to help you navigate the complex digital landscape. This includes crafting a marketing strategy and planning for long-term success, conversion rate optimisation to enhance your website’s performance, paid ads and SEO strategy to increase your online reach, and keyword strategy for targeted content. Additionally, I provide campaign strategy and planning, focusing on lead generation and digital experience management to enhance user engagement.
When it comes to DELIVERY, my expertise extends to PPC search and display advertising, certified by Google, ensuring your ads reach the right audience. I conduct both paid and organic keyword research and implement search engine optimisation (SEO) tactics for better organic rankings. My services also include paid social advertising for a broader reach on social platforms, comprehensive campaign management, and effective copywriting to resonate with your audience. Lastly, I set up KPIs and provide reporting to track and measure the success of your marketing initiatives.
