From invisible to #1 on Google
How we transformed ClassTutor’s digital presence with SEO, Google Ads, Meta Ads, and a complete website rebuild—delivering 3,759% organic traffic growth and 400+ monthly leads.
A premium service hiding in plain sight
ClassTutor connects students with top university teachers for premium, interactive group tutoring sessions at affordable prices. The problem? Almost nobody could find them.
Their Wix website was haemorrhaging potential leads with painfully slow load times and a mobile experience that sent visitors running. Organic traffic had flatlined, and their paid advertising was burning budget on clicks that never converted.
Worst of all, they were completely invisible for their core search term: “online group tutoring”. They didn’t need a facelift—they needed a complete digital transformation.
A full-spectrum digital strategy
We attacked the problem from every angle—rebuilding the foundation while simultaneously driving traffic and leads through paid and organic channels.
Wix to WordPress Migration
Rebuilt the entire site on optimised WordPress hosting. Created dedicated landing pages for each subject area, designed around parent decision-making journeys. Load time dropped from 6.2s to 1.8s.
Google Ads Restructure
Rebuilt the account from a single catch-all campaign into tightly themed ad groups targeting specific subjects, year groups, and parent intent signals. Implemented proper conversion tracking.
Meta Ads Strategy
Built a full-funnel Meta strategy: awareness campaigns with video content, retargeting sequences for website visitors, and lead gen campaigns with instant forms for engaged parents.
SEO & Content Programme
Identified 340+ target keywords. Published 8-10 optimised articles monthly. Fixed technical SEO including schema markup, internal linking, and Core Web Vitals optimisation.
3-year performance breakdown
Every metric moved in the right direction. Here’s the data that shows exactly what changed.
Traffic Growth
| Metric | Jan 2022 | Dec 2023 | Dec 2024 | Dec 2025 |
|---|---|---|---|---|
| Monthly Organic Sessions | 1,240 | 8,670 | 24,300 | 47,850 |
| Monthly Paid Sessions | 890 | 3,420 | 5,180 | 6,940 |
| Total Monthly Sessions | 2,130 | 12,090 | 29,480 | 54,790 |
| Organic Traffic Growth | — | 599% | 1,860% | 3,759% |
Lead Generation
| Metric | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Monthly Enquiries (Avg) | 34 | 127 | 289 | 412 |
| Google Ads Leads | 18 | 52 | 78 | 104 |
| Meta Ads Leads | — | 31 | 87 | 143 |
| Organic Leads | 16 | 44 | 124 | 165 |
| Cost Per Lead (Google) | £42.30 | £28.60 | £19.40 | £16.80 |
| Cost Per Lead (Meta) | — | £22.40 | £14.20 | £11.60 |
Website Performance
| Metric | Before (Wix) | After (WordPress) | Improvement |
|---|---|---|---|
| Page Load Speed | 6.2s | 1.8s | 71% faster |
| Mobile Bounce Rate | 78% | 41% | 47% lower |
| Pages Per Session | 1.4 | 3.8 | 171% |
| Avg Session Duration | 0:52 | 3:24 | 292% |
| Conversion Rate | 1.2% | 4.7% | 292% |
From invisible to dominant
We captured the market-defining keywords that drive qualified parent traffic.
Over three years, ClassTutor went from an invisible Wix site to a market-leading digital presence
Total leads generated
Ready for results like these?
Let’s have a straight conversation about what’s not working and how to fix it. No fluff, no jargon—just practical strategies that generate actual revenue.
Let’s talk