Social Media Strategy & Management
Created a Brand Identity
As the UK’s Number One hair system experts, Optima Hair Specialists stands out for providing high-quality, non-surgical solutions to hair loss. Based in Birmingham, they needed to amplify their online presence and showcase their expertise in hair integration systems and hair loss solutions, while maintaining a warm and welcoming brand image.
What We Did
We focused on a holistic digital marketing approach to highlight Optima’s unique strengths and services:
- Targeted Google Ads Campaigns: Implemented Google Ads to increase visibility and attract clients, emphasising Optima’s leading position in non-surgical hair loss solutions.
- Lead Tracking and Optimisation: Set up comprehensive lead tracking to evaluate and refine advertising strategies, ensuring optimal performance and return on investment.
- Social Media Strategy and Management: Developed a robust social media strategy across Instagram, Facebook, and TikTok, portraying Optima’s professional expertise and friendly approach to hair loss solutions.
- Content Creation for Blogs: Produced engaging blog content, enhancing SEO and establishing Optima as a knowledgeable authority in the field of non-surgical hair solutions.
- Branding through Graphic Design and Social Media: Crafted a distinctive brand identity that reflects their expertise, warmth, and professionalism, solidifying their image as a trusted hair loss clinic.