Google Ads Certifications
Verified credentials for Matthew Harrison • Marketing XP
Google Ads Search Certification
This is to certify that
Matthew Harrison
Marketing XP
Has demonstrated proficiency in building and optimising Google Search campaigns. This includes best practices for keyword strategies, bidding, ad creation, and performance optimisation.
Google Ads Display Certification
This is to certify that
Matthew Harrison
Marketing XP
Has demonstrated proficiency in creating and managing Display campaigns across the Google Display Network, including audience targeting, automated bidding, and performance optimisation strategies.
Google Ads Video Certification
This is to certify that
Matthew Harrison
Marketing XP
Has demonstrated proficiency in YouTube and Google Video advertising, including campaign strategy, ad formats, audience solutions, and creative storytelling for brand awareness and action.
Shopping Ads Certification
This is to certify that
Matthew Harrison
Marketing XP
Has demonstrated proficiency in Google Shopping campaigns, including Merchant Center setup, product feed optimisation, and Smart Shopping campaign strategies to maximise conversions.
Google Ads Apps Certification
This is to certify that
Matthew Harrison
Marketing XP
Has demonstrated proficiency in Google App campaigns, including driving app installs and engagement across Google Search, Play, YouTube, and the Display Network.
Google Ads Measurement Certification
This is to certify that
Matthew Harrison
Marketing XP
Has demonstrated proficiency in Google measurement solutions, including conversion tracking, Google Analytics integration, attribution models, and data-driven optimisation strategies.
AI-Powered Performance Ads Certification
This is to certify that
Matthew Harrison
Marketing XP
Has demonstrated proficiency in Google’s AI-powered advertising solutions, including Performance Max campaigns, Smart Bidding strategies, and machine learning optimisation techniques.
AI-Powered Shopping Ads Certification
This is to certify that
Matthew Harrison
Marketing XP
Has demonstrated proficiency in AI-powered Shopping campaigns, including Performance Max for retail, automated feed optimisation, and machine learning-driven product promotion strategies.
Google Ads Creative Certification
This is to certify that
Matthew Harrison
Marketing XP
Has demonstrated proficiency in creating engaging and effective ad creative across Video, App, Display, and Search campaigns, including best practices for responsive ads and creative optimisation.
Grow Offline Sales Certification
This is to certify that
Matthew Harrison
Marketing XP
Has demonstrated proficiency in omnichannel advertising strategies, including Local campaigns, store visit conversions, and driving foot traffic to physical retail locations.
Google Ads for Games Certification
This is to certify that
Matthew Harrison
Marketing XP
Has demonstrated proficiency in gaming-specific advertising strategies, including user acquisition, in-game monetisation, and cross-platform campaign optimisation for mobile games.