Video is everywhere in 2026, and explainer videos are leading the charge. Did you know people now spend over 80% of their online time watching video content? This article spotlights 9 inspiring explainer videos that set new standards for creativity, clarity, and engagement. What makes explainer videos so effective today? It’s a blend of sharp storytelling, vibrant animation, clear messaging, and a strong brand voice. We’ll walk through standout examples across industries, highlight what makes each one special, and share takeaways for marketers, educators, and business owners ready to level up their own video strategy.
Why Explainer Videos Matter in 2026
Explainer videos have come a long way from simple, hand-drawn animations. Today, they are sophisticated, AI-powered productions that blend storytelling, data, and interactivity. This evolution is changing how audiences absorb information in 2026.
The Evolution of Explainer Videos
Over the past decade, explainer videos have transformed from basic cartoons into multi-layered, AI-driven experiences. As attention spans have shortened, brands have shifted towards snappier, more impactful content that hits the point fast. Personalisation is now the norm, with AI tailoring video content to individual viewers’ needs and behaviours.
Interactive elements, such as clickable hotspots and branching storylines, are commonplace. This makes explainer videos more engaging and memorable. Industry stats back up their power: explainer videos increase conversion rates by up to 80%. No wonder they’re now essential for everything from launching SaaS products to educating customers and onboarding employees.
Explainer videos are also more accessible than ever. Captions, multiple language options, and screen-reader compatibility are standard features, making them suitable for global and diverse audiences.
Key Benefits for Brands and Audiences
The true magic of explainer videos lies in their ability to break down complex ideas for any audience. Whether you’re selling a fintech app or teaching a science concept, these videos simplify the message. They help brands drive sales, onboard users smoothly, and boost brand awareness with memorable visuals and stories.
Top brands use explainer videos for product launches, customer support, and training. The impact is easy to measure: higher retention rates, fewer support queries, and better SEO. Accessibility features like captions and translations make sure no one is left out.
Trends Shaping Explainer Videos in 2026
Several trends are defining explainer videos this year:
- AI-powered creation and personalisation
- Real-time data visualisation for up-to-date storytelling
- Interactive elements that invite viewers to participate
- A focus on inclusivity, diversity, and authentic narratives
- Cross-platform optimisation for mobile, social, and web
- Expansion into new fields such as healthcare, fintech, and sustainability
In 2026, explainer videos aren’t just a marketing tool. They’re a core part of how brands communicate, educate, and build trust with their audiences.
What Makes an Explainer Video Inspiring?
What separates average explainer videos from those that stick in your mind and drive action? It comes down to a blend of story, visuals, and technical polish. Let’s break down the ingredients that make explainer videos truly inspiring in 2026.
Storytelling and Structure
At the heart of the best explainer videos is compelling storytelling. Every effective video starts with a relatable problem, then guides viewers step-by-step towards a solution. This classic structure helps audiences see themselves in the scenario.
Inspiring explainer videos often feature memorable characters or real-life situations. They tap into emotions, whether it’s humour, empathy, or curiosity. The narrative flow keeps viewers hooked from the first second to the final call to action.
Want to connect? Make your explainer videos tell a story that resonates with your target audience. The right script and sequence can transform dry information into an experience people remember.
Visual Creativity and Branding
Visuals do more than decorate—they tell your brand’s story at a glance. In 2026, explainer videos stand out by using innovative animation styles, from hand-drawn frames to slick 3D motion graphics. Consistent use of your brand colours, fonts, and logo ensures instant recognition.
Leading brands are pushing boundaries, using interactive and immersive 3D animations to boost engagement and make complex topics accessible. Interactive and immersive 3D animations in explainer videos are helping brands break through the noise and deliver messages with impact.
Choose visual elements that support your message and reinforce your brand identity. A unique look can make your explainer videos unforgettable.
Clarity, Simplicity, and Engagement
The most inspiring explainer videos are clear and jargon-free. They use concise scripts, on-screen text, and infographics to get the message across fast. Voiceovers add another layer of understanding, especially when paired with eye-catching visuals.
To keep engagement high, top videos sprinkle in humour, surprise, or interactive features. Breaking down complex ideas into bite-sized, visual chunks helps audiences absorb and retain information.
Always ask: does every second of your explainer videos add value for the viewer?
Technical Excellence
Technical quality is non-negotiable for inspiring explainer videos. Crisp audio, professional editing, and smooth transitions all contribute to a seamless viewing experience. Pacing should match your message—fast for simple concepts, slower for complex topics.
Accessibility matters too. Captions, translations, and screen-reader compatibility ensure your explainer videos work for everyone, regardless of ability or language.
High production values show you care about your brand and your audience.
Metrics for Success
How do you know if your explainer videos are truly inspiring? Look at the numbers. Track viewer retention rates, shares, and conversion metrics to see what’s working. Brands that focus on strong storytelling and clarity often see double the engagement compared to generic content.
Review feedback, watch how viewers interact, and keep iterating. The most inspiring explainer videos are the ones that deliver real results for your goals.
9 Inspiring Explainer Videos to Watch in 2026
Explainer videos are everywhere in 2026, but only a handful truly set the bar for creativity, clarity, and impact. The following collection showcases standout examples across tech, SaaS, e-commerce, and more. Each of these explainer videos offers a unique lesson—whether you’re a marketer, educator, or business owner looking to inspire, inform, or convert.
Below, you’ll find a breakdown of each video’s strengths, target audience, and what makes them shine in a crowded digital landscape.
Google Gemini Introduction Video
The Google Gemini introduction is a masterclass in modern explainer videos. It opens with the CEO, then transitions to diverse real-life users. The narrative focuses on how Gemini’s AI can help everyday people, using simple language and avoiding jargon.
Key Features:
- Real user scenarios
- Multiple presenters for inclusivity
- Accessible explanations
Benefits:
- Humanises advanced AI
- Shows versatility across industries
- Builds trust with non-technical audiences
Target Audience: Tech enthusiasts, businesses, general consumers
Pros:
- Inclusive representation
- Clear, relatable messaging
Cons:
- May lack detail for advanced users
Standout Moment: Demonstrates Gemini’s use in education, business, and daily life, making it one of the most accessible explainer videos in the AI space.
Unique Point: Focuses on real-world impact, not just features. The personal stories make the technology approachable, and the video leverages AI-driven personalization in video marketing to tailor content for different viewer segments.
Certainly.io Explainer Video
Certainly.io’s explainer video is a playful blend of hand-drawn animation and interactive sound design. It immerses viewers in the world of e-commerce, highlighting how their AI chatbot solves pain points that competitors overlook.
Core Features:
- Hand-drawn animation and motion graphics
- Sound effects mimicking shopping experiences
Benefits:
- Clearly highlights product differentiation
- Engages with creative visuals
Target Audience: E-commerce teams, sales professionals, startups
Pros:
- Strong storytelling
- Memorable sound cues
Cons:
- Focused on e-commerce, less relevant for other sectors
Example: The video contrasts a frustrating shopping experience with a seamless one powered by Certainly.io, making it clear why explainer videos like this are so effective.
Unique Point: Blends traditional animation with modern sound design for a tactile, memorable effect.
Monday.com “Everything You Can Do” Video
Monday.com’s explainer video is a fast-paced showcase of features and real-world applications. It combines live-action, product walkthroughs, and customer logos to build trust and excitement.
Core Features:
- Product demo with live-action and screen recordings
- Social proof from well-known brands
Benefits:
- Demonstrates practical workflows
- Appeals to a wide range of industries
Target Audience: Project managers, SMEs, enterprises
Pros:
- Feature-rich yet concise
- Visual variety keeps viewers engaged
Cons:
- Fast pace may require viewers to pause and rewind
Standout Example: Walks through a dashboard setup, showing how teams can adapt Monday.com to their needs.
Unique Point: The blend of formats and industry-specific examples sets it apart from other explainer videos.
Klaviyo Product Tour
Klaviyo’s product tour video leans heavily into strong visual branding and credibility. It walks viewers through the interface, using a friendly voiceover and customer testimonials to build trust.
Core Features:
- Brand-focused visuals and clear interface walkthroughs
- Voiceover narration
Benefits:
- Makes complex marketing automation simple
- Highlights integrations and real-world use
Target Audience: Marketers, e-commerce brands, CRM users
Pros:
- Clear visuals, friendly tone
- Effective use of social proof
Cons:
- May feel rushed for first-timers
Example: Shows step-by-step how to automate a campaign, a hallmark of effective explainer videos.
Unique Point: Strong visual identity and authentic customer stories.
Toggl Track Explainer Video
Toggl Track takes a minimalist approach, using striking typography and on-screen text. The absence of voiceover makes it accessible in silent environments and easy to follow at any pace.
Core Features:
- Text-on-screen and branded typography
- Paced transitions for clarity
Benefits:
- Instantly recognisable brand style
- Clear communication without narration
Target Audience: Freelancers, remote teams, productivity fans
Pros:
- Accessible, concise
- Visually distinctive
Cons:
- Lacks audio for visually impaired users
Example: Italicised text highlights key benefits, proving that explainer videos do not always need a voice to be effective.
Unique Point: Minimalist design puts focus on the message, not just visuals.
Umault Agency Introduction Video
Umault’s agency video is a satirical, live-action journey through the world of corporate marketing. It uses humour and fourth-wall breaks to critique typical agency videos.
Core Features:
- Satirical narrative
- Live-action with creative transitions
Benefits:
- Memorable and engaging
- Highlights agency creativity
Target Audience: Marketing teams, agencies, corporate decision-makers
Pros:
- Clever script, relatable scenarios
- Breaks the mould of standard explainer videos
Cons:
- Humour may not land with all viewers
Example: Contrasts bland corporate video tropes with inventive, self-aware storytelling.
Unique Point: Willingness to poke fun at itself sets it apart.
PlayPlay “What is PlayPlay?” Video
PlayPlay’s video is a whirlwind tour of use cases, delivered in under 40 seconds. Text-on-screen and a mix of live and animated footage make it both informative and visually engaging.
Core Features:
- Rapid-fire text and visual transitions
- Alternates between animation and live footage
Benefits:
- Communicates value quickly
- Appeals to busy professionals
Target Audience: Content marketers, social media teams, SMBs
Pros:
- Short, effective, easy to digest
- Multiple use cases in seconds
Cons:
- No voiceover, may lack depth for complex topics
Example: Clearly shows how explainer videos can be both brief and impactful.
Unique Point: Maximises information density without overwhelming viewers.
Airalo “How Does Airalo Work?” Video
Airalo’s explainer video uses a presenter-led, Q&A format to break down how eSIMs work for global travellers. Branded transitions and simple graphics keep things focused and digestible.
Core Features:
- Live-action presenter
- Text-based Q&A segments
Benefits:
- Educational without being dry
- Strong brand integration
Target Audience: Travellers, digital nomads, tech adopters
Pros:
- Clear narrative, accessible format
- Good balance of depth and simplicity
Cons:
- Less animation, may feel static
Example: Each key question appears on a branded background, then is answered with a practical demo.
Unique Point: Maintains engagement in a longer format with digestible segments.
Gong Product Overview Video
Gong’s overview video is a polished mix of infographics, screen captures, and voiceover. It simplifies complex SaaS concepts and uses review badges to provide instant credibility.
Core Features:
- Infographics and product visuals
- Synced voiceover and pacing
Benefits:
- Breaks down intricate features
- Strong use of awards and reviews as social proof
Target Audience: Sales teams, SaaS companies, B2B marketers
Pros:
- Bright, engaging visuals
- Clear structure and pacing
Cons:
- Focuses more on features than customer stories
Example: Combines interface walkthroughs with customer review badges, showing how explainer videos can persuade as well as inform.
Unique Point: Blends education and persuasion for maximum impact.
Quick Comparison Table
| Video | Style | Key Benefit | Unique Point |
|---|---|---|---|
| Google Gemini | Live-action, real users | Humanises AI | Real-world stories, AI personalisation |
| Certainly.io | Hand-drawn animation | Creative differentiation | Interactive sound design |
| Monday.com | Live-action, mixed | Broad feature showcase | Industry flexibility |
| Klaviyo | Interface walkthrough | Brand credibility | Customer testimonials |
| Toggl Track | Typography/text | Minimalism, accessibility | No voiceover |
| Umault Agency | Satirical live-action | Humour, creativity | Breaks conventions |
| PlayPlay | Fast-paced, text | Info-dense, brief | Under 40 seconds |
| Airalo | Presenter/Q&A | Educational, accessible | Branded Q&A segments |
| Gong | Infographics, voiceover | Simplifies SaaS | Review badges, persuasive elements |
These nine explainer videos demonstrate the range of styles and strategies that define the best in 2026. By studying what makes each one successful, you can find inspiration to elevate your own explainer videos—whether you want to tell a story, simplify a complex product, or connect with a global audience.
How to Apply These Lessons to Your Own Explainer Videos
Unlocking the full potential of explainer videos is all about applying proven tactics and learning from the best. Whether you are launching your first video or refining your strategy, a few key principles can help you stand out, deliver real value, and drive results.
Tips for Crafting Standout Explainer Videos
Start with a crystal-clear core message. Who are you speaking to, and what do you want them to remember?
Choose a visual style that reflects your brand and resonates with your audience. Keep scripts concise and focused on real-world benefits. For scripting advice, you might want to explore website copywriting best practices.
Mix animation, live-action, and on-screen text to grab attention. Always include captions, translations, and descriptive audio to make your explainer videos accessible to everyone.
Tools and Platforms for Video Creation
The right tools can make or break your explainer videos. Canva, PlayPlay, Adobe After Effects, and Vyond are popular choices for different budgets and skills.
AI-powered platforms can now help with scriptwriting, animation, and voiceovers, making it easier than ever to create professional content. To see how AI is transforming the process, check out AI in marketing automation.
Choose a platform that fits your needs and technical confidence, and do not be afraid to experiment with new tech.
Measuring Success and Iterating
Track how your explainer videos are performing with metrics like viewer retention, conversion rates, and social shares.
A/B testing is your friend: try different versions to see what resonates. Gather feedback from your audience, then use those insights to iterate and improve. For more on boosting outcomes, see these conversion rate optimisation tips.
Regular reviews keep your content relevant and effective.
Common Mistakes to Avoid
Even the best intentions can go awry. Watch out for these pitfalls:
- Overloading your explainer videos with information or technical jargon.
- Ignoring brand consistency in visuals, fonts, and tone.
- Skipping accessibility and localisation options.
- Forgetting to test and update your content regularly.
Stay focused and keep things simple to get your message across.
Inspiring Your Team and Stakeholders
Share successful explainer videos as benchmarks to set the bar internally. Encourage your team to brainstorm and storyboard together, making room for every creative idea.
Use competitor examples to help justify investment in quality video production. Collaborative feedback helps everyone buy in and pushes your explainer videos to the next level.
The Future of Explainer Videos: What to Expect Beyond 2026
The way explainer videos shape communication is set to transform dramatically in the coming years. By 2026, video will account for over 82% of all consumer internet traffic, according to Cisco. So, what does the future look like for explainer videos, and how can brands stay ahead of the curve?
Next-Gen Innovations
Explainer videos are moving beyond simple animations. The next wave will feature interactive elements, allowing viewers to click, shop, or even explore products in AR or VR. AI will play a major role, tailoring video content to individual viewers based on their preferences and behaviour.
Here’s a snapshot of what’s coming:
| Future Feature | Description |
|---|---|
| Interactive Videos | Viewers engage directly with content |
| Shoppable Elements | Buy products instantly inside videos |
| AR/VR Integration | Immersive, hands-on explainer experiences |
| AI Personalisation | Custom messages for different audiences |
These innovations will ensure explainer videos stay relevant as audience expectations shift.
Authenticity and Effectiveness
As explainer videos become more advanced, the demand for authenticity and inclusivity will grow. Audiences want real stories, diverse voices, and ethical messaging. Brands must also focus on true learning and retention, not just surface-level engagement.
Recent research shows that integrating learning tasks after explainer videos can boost understanding and retention. For marketers and educators, this means combining creative storytelling with purposeful interaction. You can explore this research in Learning tasks reduce illusion of understanding in explainer videos.
Staying Ahead in Digital Strategy
Adapting to new platforms and audience behaviours is crucial. Brands should review industry trends, analyse competitor examples, and continually refine their approach to explainer videos. Integrating these videos into a broader marketing plan is essential for long-term success. For more on this, check out Digital strategy insights.
In summary, explainer videos will remain a cornerstone of digital communication. Embracing innovation, prioritising authenticity, and staying agile will ensure your brand’s explainer videos cut through the noise in a rapidly changing world.
If these explainer videos have got you thinking about how your business could tell its story more clearly and win over more customers, you’re not alone. The right video, built around your unique offer and audience, can seriously boost conversions and set you apart from the competition. If you’re keen to turn inspiration into action but want a bit of expert guidance—whether that’s about video strategy, website tweaks, or using AI to speed up your marketing—let’s have a proper chat. I’m offering a no-strings Get free 45-min consultation to help you figure out what’ll actually move the needle for your business.
Video is everywhere in 2026, and explainer videos are leading the charge. Did you know people now spend over 80% of their online time watching video content? This article spotlights 9 inspiring explainer videos that set new standards for creativity, clarity, and engagement. What makes explainer videos so effective today? It’s a blend of sharp storytelling, vibrant animation, clear messaging, and a strong brand voice. We’ll walk through standout examples across industries, highlight what makes each one special, and share takeaways for marketers, educators, and business owners ready to level up their own video strategy.
Why Explainer Videos Matter in 2026
Explainer videos have come a long way from simple, hand-drawn animations. Today, they are sophisticated, AI-powered productions that blend storytelling, data, and interactivity. This evolution is changing how audiences absorb information in 2026.
The Evolution of Explainer Videos
Over the past decade, explainer videos have transformed from basic cartoons into multi-layered, AI-driven experiences. As attention spans have shortened, brands have shifted towards snappier, more impactful content that hits the point fast. Personalisation is now the norm, with AI tailoring video content to individual viewers’ needs and behaviours.
Interactive elements, such as clickable hotspots and branching storylines, are commonplace. This makes explainer videos more engaging and memorable. Industry stats back up their power: explainer videos increase conversion rates by up to 80%. No wonder they’re now essential for everything from launching SaaS products to educating customers and onboarding employees.
Explainer videos are also more accessible than ever. Captions, multiple language options, and screen-reader compatibility are standard features, making them suitable for global and diverse audiences.
Key Benefits for Brands and Audiences
The true magic of explainer videos lies in their ability to break down complex ideas for any audience. Whether you’re selling a fintech app or teaching a science concept, these videos simplify the message. They help brands drive sales, onboard users smoothly, and boost brand awareness with memorable visuals and stories.
Top brands use explainer videos for product launches, customer support, and training. The impact is easy to measure: higher retention rates, fewer support queries, and better SEO. Accessibility features like captions and translations make sure no one is left out.
Trends Shaping Explainer Videos in 2026
Several trends are defining explainer videos this year:
- AI-powered creation and personalisation
- Real-time data visualisation for up-to-date storytelling
- Interactive elements that invite viewers to participate
- A focus on inclusivity, diversity, and authentic narratives
- Cross-platform optimisation for mobile, social, and web
- Expansion into new fields such as healthcare, fintech, and sustainability
In 2026, explainer videos aren’t just a marketing tool. They’re a core part of how brands communicate, educate, and build trust with their audiences.
What Makes an Explainer Video Inspiring?
What separates average explainer videos from those that stick in your mind and drive action? It comes down to a blend of story, visuals, and technical polish. Let’s break down the ingredients that make explainer videos truly inspiring in 2026.
Storytelling and Structure
At the heart of the best explainer videos is compelling storytelling. Every effective video starts with a relatable problem, then guides viewers step-by-step towards a solution. This classic structure helps audiences see themselves in the scenario.
Inspiring explainer videos often feature memorable characters or real-life situations. They tap into emotions, whether it’s humour, empathy, or curiosity. The narrative flow keeps viewers hooked from the first second to the final call to action.
Want to connect? Make your explainer videos tell a story that resonates with your target audience. The right script and sequence can transform dry information into an experience people remember.
Visual Creativity and Branding
Visuals do more than decorate—they tell your brand’s story at a glance. In 2026, explainer videos stand out by using innovative animation styles, from hand-drawn frames to slick 3D motion graphics. Consistent use of your brand colours, fonts, and logo ensures instant recognition.
Leading brands are pushing boundaries, using interactive and immersive 3D animations to boost engagement and make complex topics accessible. Interactive and immersive 3D animations in explainer videos are helping brands break through the noise and deliver messages with impact.
Choose visual elements that support your message and reinforce your brand identity. A unique look can make your explainer videos unforgettable.
Clarity, Simplicity, and Engagement
The most inspiring explainer videos are clear and jargon-free. They use concise scripts, on-screen text, and infographics to get the message across fast. Voiceovers add another layer of understanding, especially when paired with eye-catching visuals.
To keep engagement high, top videos sprinkle in humour, surprise, or interactive features. Breaking down complex ideas into bite-sized, visual chunks helps audiences absorb and retain information.
Always ask: does every second of your explainer videos add value for the viewer?
Technical Excellence
Technical quality is non-negotiable for inspiring explainer videos. Crisp audio, professional editing, and smooth transitions all contribute to a seamless viewing experience. Pacing should match your message—fast for simple concepts, slower for complex topics.
Accessibility matters too. Captions, translations, and screen-reader compatibility ensure your explainer videos work for everyone, regardless of ability or language.
High production values show you care about your brand and your audience.
Metrics for Success
How do you know if your explainer videos are truly inspiring? Look at the numbers. Track viewer retention rates, shares, and conversion metrics to see what’s working. Brands that focus on strong storytelling and clarity often see double the engagement compared to generic content.
Review feedback, watch how viewers interact, and keep iterating. The most inspiring explainer videos are the ones that deliver real results for your goals.
9 Inspiring Explainer Videos to Watch in 2026
Explainer videos are everywhere in 2026, but only a handful truly set the bar for creativity, clarity, and impact. The following collection showcases standout examples across tech, SaaS, e-commerce, and more. Each of these explainer videos offers a unique lesson—whether you’re a marketer, educator, or business owner looking to inspire, inform, or convert.
Below, you’ll find a breakdown of each video’s strengths, target audience, and what makes them shine in a crowded digital landscape.
Google Gemini Introduction Video
The Google Gemini introduction is a masterclass in modern explainer videos. It opens with the CEO, then transitions to diverse real-life users. The narrative focuses on how Gemini’s AI can help everyday people, using simple language and avoiding jargon.
Key Features:
- Real user scenarios
- Multiple presenters for inclusivity
- Accessible explanations
Benefits:
- Humanises advanced AI
- Shows versatility across industries
- Builds trust with non-technical audiences
Target Audience: Tech enthusiasts, businesses, general consumers
Pros:
- Inclusive representation
- Clear, relatable messaging
Cons:
- May lack detail for advanced users
Standout Moment: Demonstrates Gemini’s use in education, business, and daily life, making it one of the most accessible explainer videos in the AI space.
Unique Point: Focuses on real-world impact, not just features. The personal stories make the technology approachable, and the video leverages AI-driven personalization in video marketing to tailor content for different viewer segments.
Certainly.io Explainer Video
Certainly.io’s explainer video is a playful blend of hand-drawn animation and interactive sound design. It immerses viewers in the world of e-commerce, highlighting how their AI chatbot solves pain points that competitors overlook.
Core Features:
- Hand-drawn animation and motion graphics
- Sound effects mimicking shopping experiences
Benefits:
- Clearly highlights product differentiation
- Engages with creative visuals
Target Audience: E-commerce teams, sales professionals, startups
Pros:
- Strong storytelling
- Memorable sound cues
Cons:
- Focused on e-commerce, less relevant for other sectors
Example: The video contrasts a frustrating shopping experience with a seamless one powered by Certainly.io, making it clear why explainer videos like this are so effective.
Unique Point: Blends traditional animation with modern sound design for a tactile, memorable effect.
Monday.com “Everything You Can Do” Video
Monday.com’s explainer video is a fast-paced showcase of features and real-world applications. It combines live-action, product walkthroughs, and customer logos to build trust and excitement.
Core Features:
- Product demo with live-action and screen recordings
- Social proof from well-known brands
Benefits:
- Demonstrates practical workflows
- Appeals to a wide range of industries
Target Audience: Project managers, SMEs, enterprises
Pros:
- Feature-rich yet concise
- Visual variety keeps viewers engaged
Cons:
- Fast pace may require viewers to pause and rewind
Standout Example: Walks through a dashboard setup, showing how teams can adapt Monday.com to their needs.
Unique Point: The blend of formats and industry-specific examples sets it apart from other explainer videos.
Klaviyo Product Tour
Klaviyo’s product tour video leans heavily into strong visual branding and credibility. It walks viewers through the interface, using a friendly voiceover and customer testimonials to build trust.
Core Features:
- Brand-focused visuals and clear interface walkthroughs
- Voiceover narration
Benefits:
- Makes complex marketing automation simple
- Highlights integrations and real-world use
Target Audience: Marketers, e-commerce brands, CRM users
Pros:
- Clear visuals, friendly tone
- Effective use of social proof
Cons:
- May feel rushed for first-timers
Example: Shows step-by-step how to automate a campaign, a hallmark of effective explainer videos.
Unique Point: Strong visual identity and authentic customer stories.
Toggl Track Explainer Video
Toggl Track takes a minimalist approach, using striking typography and on-screen text. The absence of voiceover makes it accessible in silent environments and easy to follow at any pace.
Core Features:
- Text-on-screen and branded typography
- Paced transitions for clarity
Benefits:
- Instantly recognisable brand style
- Clear communication without narration
Target Audience: Freelancers, remote teams, productivity fans
Pros:
- Accessible, concise
- Visually distinctive
Cons:
- Lacks audio for visually impaired users
Example: Italicised text highlights key benefits, proving that explainer videos do not always need a voice to be effective.
Unique Point: Minimalist design puts focus on the message, not just visuals.
Umault Agency Introduction Video
Umault’s agency video is a satirical, live-action journey through the world of corporate marketing. It uses humour and fourth-wall breaks to critique typical agency videos.
Core Features:
- Satirical narrative
- Live-action with creative transitions
Benefits:
- Memorable and engaging
- Highlights agency creativity
Target Audience: Marketing teams, agencies, corporate decision-makers
Pros:
- Clever script, relatable scenarios
- Breaks the mould of standard explainer videos
Cons:
- Humour may not land with all viewers
Example: Contrasts bland corporate video tropes with inventive, self-aware storytelling.
Unique Point: Willingness to poke fun at itself sets it apart.
PlayPlay “What is PlayPlay?” Video
PlayPlay’s video is a whirlwind tour of use cases, delivered in under 40 seconds. Text-on-screen and a mix of live and animated footage make it both informative and visually engaging.
Core Features:
- Rapid-fire text and visual transitions
- Alternates between animation and live footage
Benefits:
- Communicates value quickly
- Appeals to busy professionals
Target Audience: Content marketers, social media teams, SMBs
Pros:
- Short, effective, easy to digest
- Multiple use cases in seconds
Cons:
- No voiceover, may lack depth for complex topics
Example: Clearly shows how explainer videos can be both brief and impactful.
Unique Point: Maximises information density without overwhelming viewers.
Airalo “How Does Airalo Work?” Video
Airalo’s explainer video uses a presenter-led, Q&A format to break down how eSIMs work for global travellers. Branded transitions and simple graphics keep things focused and digestible.
Core Features:
- Live-action presenter
- Text-based Q&A segments
Benefits:
- Educational without being dry
- Strong brand integration
Target Audience: Travellers, digital nomads, tech adopters
Pros:
- Clear narrative, accessible format
- Good balance of depth and simplicity
Cons:
- Less animation, may feel static
Example: Each key question appears on a branded background, then is answered with a practical demo.
Unique Point: Maintains engagement in a longer format with digestible segments.
Gong Product Overview Video
Gong’s overview video is a polished mix of infographics, screen captures, and voiceover. It simplifies complex SaaS concepts and uses review badges to provide instant credibility.
Core Features:
- Infographics and product visuals
- Synced voiceover and pacing
Benefits:
- Breaks down intricate features
- Strong use of awards and reviews as social proof
Target Audience: Sales teams, SaaS companies, B2B marketers
Pros:
- Bright, engaging visuals
- Clear structure and pacing
Cons:
- Focuses more on features than customer stories
Example: Combines interface walkthroughs with customer review badges, showing how explainer videos can persuade as well as inform.
Unique Point: Blends education and persuasion for maximum impact.
Quick Comparison Table
| Video | Style | Key Benefit | Unique Point |
|---|---|---|---|
| Google Gemini | Live-action, real users | Humanises AI | Real-world stories, AI personalisation |
| Certainly.io | Hand-drawn animation | Creative differentiation | Interactive sound design |
| Monday.com | Live-action, mixed | Broad feature showcase | Industry flexibility |
| Klaviyo | Interface walkthrough | Brand credibility | Customer testimonials |
| Toggl Track | Typography/text | Minimalism, accessibility | No voiceover |
| Umault Agency | Satirical live-action | Humour, creativity | Breaks conventions |
| PlayPlay | Fast-paced, text | Info-dense, brief | Under 40 seconds |
| Airalo | Presenter/Q&A | Educational, accessible | Branded Q&A segments |
| Gong | Infographics, voiceover | Simplifies SaaS | Review badges, persuasive elements |
These nine explainer videos demonstrate the range of styles and strategies that define the best in 2026. By studying what makes each one successful, you can find inspiration to elevate your own explainer videos—whether you want to tell a story, simplify a complex product, or connect with a global audience.
How to Apply These Lessons to Your Own Explainer Videos
Unlocking the full potential of explainer videos is all about applying proven tactics and learning from the best. Whether you are launching your first video or refining your strategy, a few key principles can help you stand out, deliver real value, and drive results.
Tips for Crafting Standout Explainer Videos
Start with a crystal-clear core message. Who are you speaking to, and what do you want them to remember?
Choose a visual style that reflects your brand and resonates with your audience. Keep scripts concise and focused on real-world benefits. For scripting advice, you might want to explore website copywriting best practices.
Mix animation, live-action, and on-screen text to grab attention. Always include captions, translations, and descriptive audio to make your explainer videos accessible to everyone.
Tools and Platforms for Video Creation
The right tools can make or break your explainer videos. Canva, PlayPlay, Adobe After Effects, and Vyond are popular choices for different budgets and skills.
AI-powered platforms can now help with scriptwriting, animation, and voiceovers, making it easier than ever to create professional content. To see how AI is transforming the process, check out AI in marketing automation.
Choose a platform that fits your needs and technical confidence, and do not be afraid to experiment with new tech.
Measuring Success and Iterating
Track how your explainer videos are performing with metrics like viewer retention, conversion rates, and social shares.
A/B testing is your friend: try different versions to see what resonates. Gather feedback from your audience, then use those insights to iterate and improve. For more on boosting outcomes, see these conversion rate optimisation tips.
Regular reviews keep your content relevant and effective.
Common Mistakes to Avoid
Even the best intentions can go awry. Watch out for these pitfalls:
- Overloading your explainer videos with information or technical jargon.
- Ignoring brand consistency in visuals, fonts, and tone.
- Skipping accessibility and localisation options.
- Forgetting to test and update your content regularly.
Stay focused and keep things simple to get your message across.
Inspiring Your Team and Stakeholders
Share successful explainer videos as benchmarks to set the bar internally. Encourage your team to brainstorm and storyboard together, making room for every creative idea.
Use competitor examples to help justify investment in quality video production. Collaborative feedback helps everyone buy in and pushes your explainer videos to the next level.
The Future of Explainer Videos: What to Expect Beyond 2026
The way explainer videos shape communication is set to transform dramatically in the coming years. By 2026, video will account for over 82% of all consumer internet traffic, according to Cisco. So, what does the future look like for explainer videos, and how can brands stay ahead of the curve?
Next-Gen Innovations
Explainer videos are moving beyond simple animations. The next wave will feature interactive elements, allowing viewers to click, shop, or even explore products in AR or VR. AI will play a major role, tailoring video content to individual viewers based on their preferences and behaviour.
Here’s a snapshot of what’s coming:
| Future Feature | Description |
|---|---|
| Interactive Videos | Viewers engage directly with content |
| Shoppable Elements | Buy products instantly inside videos |
| AR/VR Integration | Immersive, hands-on explainer experiences |
| AI Personalisation | Custom messages for different audiences |
These innovations will ensure explainer videos stay relevant as audience expectations shift.
Authenticity and Effectiveness
As explainer videos become more advanced, the demand for authenticity and inclusivity will grow. Audiences want real stories, diverse voices, and ethical messaging. Brands must also focus on true learning and retention, not just surface-level engagement.
Recent research shows that integrating learning tasks after explainer videos can boost understanding and retention. For marketers and educators, this means combining creative storytelling with purposeful interaction. You can explore this research in Learning tasks reduce illusion of understanding in explainer videos.
Staying Ahead in Digital Strategy
Adapting to new platforms and audience behaviours is crucial. Brands should review industry trends, analyse competitor examples, and continually refine their approach to explainer videos. Integrating these videos into a broader marketing plan is essential for long-term success. For more on this, check out Digital strategy insights.
In summary, explainer videos will remain a cornerstone of digital communication. Embracing innovation, prioritising authenticity, and staying agile will ensure your brand’s explainer videos cut through the noise in a rapidly changing world.
If these explainer videos have got you thinking about how your business could tell its story more clearly and win over more customers, you’re not alone. The right video, built around your unique offer and audience, can seriously boost conversions and set you apart from the competition. If you’re keen to turn inspiration into action but want a bit of expert guidance—whether that’s about video strategy, website tweaks, or using AI to speed up your marketing—let’s have a proper chat. I’m offering a no-strings Get free 45-min consultation to help you figure out what’ll actually move the needle for your business.
